P/M/126. Is it true that all organisations can adopt marketing planning successfully?

This report explored the concept of marketing planning. It consists of the following sections: what is marketing planning, Advantages of Marketing Planning, Barriers to Marketing Planning and how to overcome these barriers. writer argues, that in theory all companies can adopt marketing planning although in reality the successfulness of its implementation will vary according to the managerial, human resources, cultural comprehension, communication, strategic resources and operational forces of the organisation.