P/M/121. Comparison of retailing and e-tailing activities of Currys
(2003, 4000 words)
This paper presents the extensive research report on Currys. Report outlines Company Description, SWOT analysis of Currys, Background to Research Area and Theoretical Frameworks, Currys' Retailing Activities, Currys' E-retailing Activities, Consumers (both for retailing and e-tailing), Market Situation and Competitors, Conclusions and Recommendations are outlined on whether e-tail activities would be more promising and profitable area to concentrate for Currys.
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