P/M/118. Dissertation. What is the impact of e-mail marketing upon the direct marketing?

This dissertation compares email marketing and usual direct marketing activities. Extensive literature review, identifying the benefits and drawbacks of both methods is supported by questionnaire survey. Results of the research enabled researcher to compare the response rate for both mediums, effectiveness of both mediums and relationship of customers to email and direct marketing. Conclusions of the dissertation are drawn regarding the future of email and direct marketing, their interdependence and affect which email marketing has upon the direct marketing.