P/M/103. Comparison of TV and New media advertising (i.e. Online advertising)

This report firstly analyses the TV advertising and changes which took place in recent years. It secondly looks at the different new media advertising channels (Internet, Urinal advertising, petrol pumps, 'car wraps', parking tickets, pay phones, lifts, taxis, moving media, shopping trolleys, supermarket floors, tube trains, hot air balloons, projections, beer mats and variable message signs). Lastly, the comparison is made between the effectiveness, efficiency and suitability of each method. Recommendations are also developed onto how advertisers can successfully promote their products using different types of advertising channels available.