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Other Papers on :Globalisation

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P/MD/97. Globalization and role of media

(2006, 2500 words)

The paper examines the issues of globalization reviewing academic definitions of the phenomenon, the reasons behind globalisation, marketing strategies under globalization, the challenges of global advertising and media, the role of Hollywood, the debate around ‘Westernisation’ vs. ‘Americanisation’, etc.
 
   
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