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Other Papers on :Television

P/MD/64. Evolution and challenges of TV broadcasting: MTV report

(2005, 5500 words)

The paper reports on the challenges and prospects of the MTV channel reviewing their history, evolution, philosophy, competition, programmes, etc. The strengths and weaknesses of the channel are outlined; the controversy among the public over a number of MTV programmes is reported on. Academic literature is reviewed touching on the issues of modern communication technologies, global marketing, cross-cultural awareness, Americanisation, etc.



 
   
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