P/HR/241. Dissertation. Employee retention: case study of McDonald’s

The dissertation investigates the issue of employee turnover in service industry conducting a case study of employee retention strategies in McDonald’s fast food restaurants in Edinburgh. McDonald’s background and current HR problems are discussed. A literature review touches upon the theory of human resource, employee commitment, the labour-intensive nature of fast food organizations, the causes of employee turnover, the strategies of employee retention, etc. The study uses qualitative and quantitative research methods including primary research (based on interviews and a questionnaire) and secondary research (based on theoretical sources, survey data, etc.). Recommendations are made about the use of human relations techniques in employee retention.