P/HR/195. Analysis of McDonalds’ HRM strategy

The paper reports on the present day strategy of McDonalds in human resource management (HRM) outlining their strategic responses to economic, social, environmental, marketing, health and legal pressures. HRM practices of the company are reviewed including recruitment, training and development policies, reward and motivation systems, etc. The models of HRM are described focusing on the significance of the Process model during organisational change and applying it to McDonalds’ current situation in the UK. Recommendations to the company’s management are suggested.