P/HR/14. Explain how groupthink and groupshift affect group decision-making with reference to contemporary management research.

From the above it can be seen that the best way to avoid Groupthink is to have an understanding and awareness of it. Groups that constantly question decisions are likely to never encounter Groupthink. Groups are useful and necessary in many situations. They often solve problems that individuals cannot. Groupthink can limit the value of groups. Identifying a set of characteristics including an illusion of invulnerability, self-censorship, and others can recognize groupthink problems. Janis recommends many strategies for avoiding Groupthink. Groups can assign the role of critical evaluator to each member, divide into subgroups, invite experts to sit in on meetings, and so on. Groupthink is a problem that can have destructive consequences. If group members are aware of Groupthink and are constantly checking for it the damaging effects of this condition can be avoided.