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Other Papers on :Giorgio Armani

Other Papers on :ZARA

Other Papers on :Fashion

P/FC/26. Armani vs. Zara: fashion brands’ analysis

(2006, 3500 words)

The paper identifies research methodologies applying the method of interview to conduct a case study of an ARMANI boutique and a ZARA shop. The features of luxury brands are described reviewing both companies’ performance along the lines of products, prices, places and promotion. Consumers’ perception of the two brands is discussed.
 
   
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