P/FC/13. To what extent can notions of a global consumer culture be explained as part of an Americanisation of trans-national economic patterns?

This essay analyses the concept of global consumer culture, trans-national corporations (TNCs), and looks at the effects of this globalising process for the individual and nation states. It analyses the effects of a 'culture of consumption' and the implications this has for notions of Americanisation and a global consumer culture. Apart from that it assesses the ways in which TNCs operate, and the effects of this for global consumption. It lastly examines the claim that trans-national economic patterns are in fact being 'Americanised'.