P/E/416. Dissertation. Applications of Fairtrade and Stakeholder theories in UK and French coffee shops

The dissertation investigates the Fairtrade movement identifying its principles, exploring the reasons behind its rapid growth, conducting stakeholder analysis and reporting on Fairtrade policies in coffee shops. A literature review touches upon the history and problems of Fairtrade in France and Britain, stakeholder theory and analysis, Starbucks coffee shops background, etc. Primary (via questionnaires) and secondary research is conducted. Conclusions are made about the applications of the Fairtrade and Stakeholder theories in coffee shop practices. Recommendations are made about promoting the issues of the Fairtrade movement.