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Other Papers on :Demand and Elasticity

P/E/238. Elasticity of demand: theory and case study

(2005, 1000 words)

The paper examines theoretical aspects of the elasticity of demand for goods providing definitions of the concept and an overview of the factors influencing the elasticity of demand. A case study of the Easy Group owned by Stelios Haji-Ioannou is conducted highlighting income and cross elasticity of demand.
 
   
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