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Other Papers on :E-tailing (Retailing)

P/EI/96. Website for Jewellery Company

(2006, 4000 words)

The paper discusses the creation of a website for a start-up jewellery company Rach.L Designs reviewing literature on the topics of e-commerce, retailing websites, customer satisfaction, etc. Primary data related to the patterns of online purchasing is collected through interviews and discussed in the context of the secondary research findings. Recommendations about an optimal website design are offered.



 
   
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