P/EI/81. Buying and selling on eBay: evaluation of C2C site
(2006, 1500 words)
The paper examines the Consumer-to-Consumer (C2C) model of e-commerce evaluating C2C activities on the eBay site. Previous research on C2C business is reviewed; a case study of buying and selling an item via eBay is described. Conclusions are made about online auctions and electronic markets’ efficiency.
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