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Other Papers on :Wiggle Ltd

Other Papers on :E-businesses

P/EI/77. Report on bicycle e-tailers

(2006, 3000 words)

The paper reports on the marketing practices of the online bicycle retailers, i.e. www.wiggle.co.uk and Evans Cycles, comparing their performance along the lines of branding, market segmentation and targeting, advertising and promotion strategies, customer privacy, security, etc. Recommendations are made about the websites of both companies.
 
   
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