P/EI/74. Dissertation. Cultural and psychological differences in online purchasing patterns: UK vs. Indonesia

The dissertation investigates cultural differences in the online purchasing behaviour comparing personality traits of British and Indonesian consumers. Literature is reviewed on the issues of e-commerce, cultural differences and dimensions (using Hofstede’s model), personality theory (including Big-Five personality traits), consumer behaviour, etc. The research is based on both secondary and primary methods including interviews (held in the UK and Indonesia) and a questionnaire. Conclusions are made about the differences in product’s preference and buying patters in the UK and Indonesia.