P/EI/72. Sainsbury’s vs. Tesco: comparative analysis of websites
(2006, 2000 words)
The paper compares the websites of Sainsbury’s and Tesco assessing their online services and e-solutions. The websites’ analysis touches on the issues of their navigation structure, buying procedures, contract conditions between online buyers and sellers, CRM, etc. Conclusions are made about the quality of both websites.
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