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Other Papers on :Marconi Corporation plc

Other Papers on :E-businesses

P/EI/70. E-business: overview and case studies

(2006, 4500 words)

The paper examines the issues of Internet marketing focusing on the expansion of business-to-business operations and conducting case studies of Icarus e-Com and their eSupply Chain, Deloitte & Touche, Marconi Communications, The Magic Lamp, and Piercom. Technologies used in e-business are outlined; e-business opportunities and threats are reviewed.
 
   
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