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Other Papers on :Singapore Airlines

Other Papers on :E-Business and Internet Marketing

P/EI/61. Dissertation. Online business practices in Singapore Airlines (SIA)

(2005, 11500 words)

The dissertation reports on the Singapore Airlines (SIA) analyzing their current situation using SWOT and Porters Five Forces frameworks. Literature is reviewed on e-business, e-procurement, e-reverse auction, etc. The background of SIA is described focusing on their use of Internet technology in marketing and customer services, manufacturing and operations, web-site development, security and legal practices. Recommendations are offered on the effectiveness of the companys online business practices, SIAs website design, credit card transaction, data protection, taxation, etc.
 
   
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