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Other Papers on :Levi's Co.

Other Papers on :E-tailing (Retailing)

P/EI/56. Levi Strausss: e-commerce problems and solutions

(2004, 2500 words)

The paper reports on the use of Ëbusiness to consumer (B2E) e-commerce by Levi Strauss reviewing the development of the companys website and analyzing the reasons behind their failure, i.e. the channel conflict, a diluted brand image, changes in consumer behaviour, etc. Recommendations are given for Levis customer retention.



 
   
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