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Other Papers on :British Airways

Other Papers on :E-tailing (Retailing)

P/EI/55. E-commerce in British Airways and Travel Supermarket

(2005, 1500 words)

Defining the Internet as a global marketplace the paper examines the advantages and disadvantages of e-commerce (EC) outlining EC models and focusing on the ones used by British Airways and Travel Supermarket. The attractiveness of the companies Websites is discussed.
 
   
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