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Other Papers on :British Airways

Other Papers on :EC Models and Applications

P/EI/48. E-business in British Airways and Travelsupermarket

(2004, 1000 words)

The paper reports on the e-business B2C models and e-business practices of the British Airways company (BA) and the Travelsupermarket company. The sources of revenue coming from the online activities of both companies are reviewed; the strengths and weaknesses of their business models are analysed. The roles of the Web for either company are compared.
 
   
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