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Other Papers on :B2C Internet Marketing

P/EI/47. Internet marketing: challenges and benefits

(2004, 4000 words)

The paper examines the use of websites in sport shops from the perspective of strategic marketing. The issues of designing a website are discussed tracing the stages of the project implementation. The importance of integrating an Internet marketing strategy into the business and marketing strategy of the company is highlighted. The benefits obtained by the company from Internet marketing are outlined.
 
   
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