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Other Papers on :General E-Commerce

P/EI/43. Pricing and Branding in E-Commerce

(2002, 2000 words)

The paper addresses the issues of buying and selling goods and services through the Internet analyzing the key factors of e-commerce, i.e. pricing and branding. The importance of the Internet for companies in the UK is discussed. Conclusions are made about the success factors in the e-commerce competition.
 
   
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