P/EI/25. Identify what you consider to be the major differences between, and future trends of, ECRM and CRM. Can ECRM and CRM be implemented in isolation from one another?
(2003, 1000 words)
This paper analyses the major differences between, and future trends of, ECRM and CRM and whether ECRM and CRM can be implemented in isolation from one another.
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