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Other Papers on :CRM and EC

Other Papers on :Relationship Marketing

P/EI/24. Discuss the phases of evolution of ECRM from Mass Marketing through to Permission Marketing, using practical examples to highlight the benefits and disadvantages of each.

(2003, 2000 words)

This paper discusses the evolution of ECRM (electronic customer relationship management) from mass marketing through to permission marketing and analyses the concepts of mass marketing, market segmentation, relationship marketing, one-to-one marketing and permission marketing.
 
   
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