P/EI/12. Ford and e-business

E-commerce is dramatically affecting the operating environment in organizations worldwide. Due to the continual advances in Internet and communication technology, business must change to keep up with their customers' changing needs, or to capitalize on business opportunities. It is vital for business that the opportunities presented by e-commerce should be considered in that order, business first, technology second. The challenge for an organization is to turn the vision and the market opportunity into a viable business. Developing the marketing strategy and plan, designing and deploying the business solution is key. The following Paper highlights how the challenges of Ford Motor relate to the recent evolution in thinking about e-business process performances control, knowledge management, structural e-business model innovation, and management for self-control.