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Other Papers on :Research Methods

P/B/96. Analysis of Observation Study applied to consumer behaviour

(2003, 1800 words)

This paper analyses several observation techniques (direct versus indirect, disguised versus undisguised, structured versus unstructured and human versus mechanical), ethical issues of observation and conducts 100 consumer behaviour observations. The results are being analysed based on gender, information seeking and purchase discussion. It is very good example paper for those who are doing observations in their research.
 
   
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