P/B/93. EasyJet and the no frills airline market

This report presents the analysis of EasyJet and no frills airline industry. It analyses the nature and extent of competition in the market and how competitive advantage is sought, Outlines the Porter's 5 forces analysis of no frills airline market, makes Customer Analysis of Consumer buyer behaviour in the no frills airline and particularly for EasyJet, Gives PEST analysis of no frills airline market, conducts the comparative analysis of the websites of five airlines (EasyJet, Go, Buzz, British Airways and Virgin) and gives the conclusion to the matters discussed in the report.