P/B/868. Dissertation. Role of corporate social responsibility in modern business and society

The dissertation investigates the role of corporate social responsibility (CSR) in modern business and CSR perceptions in society. The review of literature touches on the theory of CSR, the evolution of the CSR concept, the issues of corporate ethics, the responsibilities of business, etc. Case studies of The Body Shop and Ben & Jerry are conducted evaluating their practices along the lines of social responsibility and irresponsibility. Conclusions are made about the role of CSR in strategic planning and the methods of enforcing CSR practices.