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Other Papers on :Travel and Tourism Industry

P/B/863. UK cruise market and Royal Caribbean Cruise Line

(2005, 6000 words)

The paper examines the UK cruise market reviewing cruise holiday destinations of British passengers over the past five years, the current and potential target customers, the competition within the Royal Caribbean Cruise Line (RCCL) in the UK, the backgrounds of the Carnival Corporation and Star Cruises, etc. Market analysis and evaluation of the current RCCL strategy is conducted offering recommendations about their further development in the areas of partnership, market segmentation and syndicate advertising.



 
   
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