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Other Papers on :MNC and MNE

Other Papers on :Globalisation

Other Papers on :Volkswagen

P/B/856. Global and regional strategies of MNE: case study of VW in USA

(2006, 2500 words)

The paper looks at the dilemma between choosing global and local strategies in a multinational enterprise (MNE) examining the operations of Volkswagen AG’s (VW) in the USA market. Opinions of experts about effective enterprise’s strategies are reviewed; VW’s strategy in the USA is analysed along the lines of distribution, promotion, etc.
 
   
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