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Other Papers on :Strategic Alliances and Collaboration between Firms

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P/B/845. Role of strategic alliances in global economy

(2006, 2000 words)

The paper examines the role of strategic alliances between firms in modern global economy reviewing academic opinions about the ways of creating value through co-operation, the pressures of competition and the emergence of integrated global markets. Examples of strategic alliances are presented including General Motors, Motorola, etc.
 
   
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