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Other Papers on :Internationalization

Other Papers on :Other Companies

P/B/837. Internalisation: case study of Chocoprima (Switzerland)

(2005, 3000 words)

The paper examines the concept of internationalisation reporting on the international businesses of the Swiss confectionery company Chocoprima. Uppsala internationalisation model is described and applied to the analysis of Chocoprima’s expansion to South Africa, Morocco, Italy, Germany and the UK. Potential confectionery market in each country is evaluated highlighting the problems of the entry, networking, cultural differences, etc. Marketing mix features are described.
 
   
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