P/B/811. Graphics Company: customer relations and market analysis

The dissertation investigates the attitudes of the Graphics Company customers to the possibility of relocating or outsourcing their production to low-cost countries, and the effect of these considerations on the company’s customer relations. Market analysis for the Graphics Company is conducted with the view of their expansion to Central/East Europe including the analysis of the Electronics Manufacturing Services (EMS) industry. The study is based on the systems approach providing its description and using it in the relations analysis and the market analysis of the secondary data and primary data collected through questionnaires and customer interviews. Conclusions are drawn from the results of the relations and market analyses.