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Other Papers on :MNC and MNE

Other Papers on :Country Study

P/B/796. MNC development under globalisation: country-of-origin effect

(2006, 2000 words)

The paper examines the impacts of globalisation on international firms and multinational corporations (MNC) reviewing academic opinions about the tendencies towards homogeneity in consumption patterns, the need to re-affirm national boundaries, the loosening ties between MNCs and their country of origin, etc. The implications of the country-of-origin effect for different types of MNC are observed.
 
   
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