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Other Papers on :MNC and MNE

Other Papers on :International Business

P/B/792. Dissertation. Emerging markets and MNC: opportunities, obstacles and optimal entry strategies

(2006, 11 000 words)

The dissertation investigates the emerging markets (EM) in India, China and Brazil discussing them from the perspective of business opportunities and optimal market entry strategies for multinational corporations (MNC) and identifying optimal market entry strategies. The study presents a review of literature on emerging markets and the strategies used by MNC while entering the EM. Common problems and misconceptions related to EM are outlined identifying the areas of MNC managerial concern and offering recommendations about EM entry strategies.



 
   
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