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Other Papers on :Business ethics

Other Papers on :Coca-Cola

P/B/757. Boycotting: history, theory and Coca Cola case study

(2006, 2000 words)

The paper examines the impacts of boycotting Coca Cola products through websites. The background of Coca Cola is reviewed; the history of boycotts is related; their key characteristics are outlined; their effectiveness is evaluated. The reasons behind the boycott of Coca-Cola are identified suggesting protective strategies to be adopted by organisations against boycotts.



 
   
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