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Other Papers on :Virgin Group

P/B/750. IT application in Virgin Atlantic

(2005, 7000 words)

The paper reports on IT application in Virgin Atlantic, a UK long haul airline, aiming to recommend a possible solution scenario to fully utilise the company’s technology. Analysis of Virgin Atlantic is conducted using SWOT, PEST and Porter’s five forces models, reviewing the existing technology solutions, the company’s competitive advantage, partnerships, etc.
 
   
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