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Other Papers on :Mobile Phone Industry

Other Papers on :Omnitel Pronto Italia

P/B/746. Omnitel Pronto Italia: problems and new plan of development

(2006, 2500 words)

This paper reports on the performance of the mobile phone company Omnitel Pronto Italia reviewing the Italian mobile phone market, comparing it to Western European markets, and analysing the causes of the company’s initial failures. Omnitel’s new plan LIBERO is discussed; recommendations are offered to improve the company’s performance.
 
   
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