P/B/743. Dissertation. Polish airline industry and LOT

The dissertation reports on the Polish airline LOT providing a review of literature on the current situation in the European airline industry, the Polish airline industry (using Porter’s Five Forces analysis), LOT’s history and background, etc. LOT’s performance is compared to that of the British Airways (BA), Ryanair and easyJet. Research methods combine secondary resource analysis with the analysis of the primary data collected through the interviews with public relations representatives and operations managers. Conclusions are made about the new policy of ‘open sky’ and the prospects of LOT and the Polish airline industry to sustain stable growth.