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Other Papers on :Amazon.com

P/B/742. Report on Amazon’s programs and strategies

(2006, 2000 words)

The paper reports on the current marketing strategy of Amazon.com reviewing the Merchants@ and Amazon Marketplace program, the Merchant.com program and Syndicated Stores program, and conducting Porter’s 5 forces analysis of the company. The generic strategies of differentiation, focus and cost leadership are discussed with reference to Amazon.
 
   
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