P/B/718. Dissertation. Entrepreneurial behaviour and attitudes to innovation

The dissertation investigates the role of entrepreneurial behaviour and attitudes to innovation in the UK food retail SME. A literature review provides definitions of entrepreneurship, entrepreneurial attitudes, entrepreneurial process, opportunity identification, innovation, etc. UK food retail industry is reviewed. The methods of secondary research are combined with primary research based on interviews conducted in a selected sample of London’s food retail shops. Conclusions are made about the data fit between the theory and the research findings; recommendations are offered for the successful operation of the small businesses in UK food retail sector.