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Other Papers on :Internationalization

Other Papers on :Haier Group

P/B/713. Internationalisation of Haier Group

(2005, 3000 words)

The paper examines strategic development of the Haier group operating in the Chinese household appliances sector. The triggers for the company’s internationalization are reviewed; their success factors are outlined. The author’s reflections about the culture and economy of the Czech Republic are offered.
 
   
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