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Other Papers on :Automobile (Car) Industry

P/B/670. Turkish automobile market

(2005, 8000 words)

The paper compares the strategies of segmentation and positioning of Turkish automobile firms reviewing the features of the Turkish automotive market. A literature review is provided touching on the marketing issues the in automobile industry. Field research is conducted describing the biggest shareholders in the Turkish automotive sector including Renault, Tofas, Toyota, DaimlerChrysler, Volvo, etc. Conclusions are made about the demographic features of the Turkish automobile market.



 
   
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