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Other Papers on :Sony

P/B/668. Analysis of Sonyđs strategies

(2005, 2000 words)

The paper evaluates the strategies of the Sony Corporation over the past two decades reviewing the companyđs background and focusing on internationalization and diversification strategy. A shift in Sonyđs strategic paradigm in 1990s is discussed; recommendations are made for the critical period of 2002. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".



 
   
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