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Other Papers on :Sony

P/B/666. Recommendations to improve Sony's international position

(2005, 530 words)

The paper outlines the ways of strengthening the international position of the Sony Corporation offering recommendations in the areas of their strategic vision, internal and external communications, alliances, cost reduction, etc. This paper is based on the case study from the book by Johnson and Scholes "Exploring Corporate Strategy: text and cases ".



 
   
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