P/B/63. Strategic analysis of Manchester United Football Club

This report consists of the Manchester United Football Club company background, mission statement analysis, SWOT analysis of Manchester United, PEST analysis of Manchester United, Market analysis (Competitors, customers and co-operators), Resource analysis (Human resources, financial resources, operation resources). Apart from that strategic plan in being developed with the objectives to Discover new viable markets, Enter into new countries and Develop and recruit new footballers from these countries. Ansoff matrix in being used for this purpose. Several strategies were critically analysed and optimal strategy of development of Manchester United Football Club was developed taking into account all the important factors such as organisational structure and people issues. Excellent paper.