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Other Papers on :Corporate Social Responsibility

Other Papers on :Public Relations

P/B/596. Corporate social responsibility and public relations: review of approaches and comparative analysis

(2006, 3500 words)

The paper examines the concepts of corporate social responsibility (CSR) and corporate public relations (PR) providing a review of theories on CSR, PR, corporate accountability, etc. Similarities and differences between these notions are identified; the role of PR as a management tool of the corporations reputation is argued.
 
   
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